Creative Director · Multimedia Lead

Avi Keerodhur · creative direction across
brand, web, motion, events & broadcast.

Creative director and multimedia lead with 24 years directing and making across five disciplines. 14 years in-house creative for AFRINIC, the Regional Internet Registry for Africa: I build brand systems and custom type, design and code responsive web, produce motion and film, and shape event and broadcast experiences, concept to delivery.

Curepipe, Mauritius · GMT+4 Bilingual FR / EN Remote-ready
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Profile

I direct and make: brand systems and custom type, responsive web I code myself, motion and film, and event and broadcast experiences, one coherent creative voice from a logotype to a live stage.

At AFRINIC I own and evolve the organisation’s visual identity: a token-based design language and the brand guidelines that govern it, plus a custom single-stroke SVG typeface used to generate the logotypes, icons and self-drawing animated wordmarks for every AFRINIC service.

I’m equally at home in Adobe Creative Cloud and in code. I hand off production-ready work because I build my own designs in HTML5, CSS3 and JavaScript, and work day-to-day in WordPress and other CMS platforms. Every layout is grounded in typography, colour theory and the Swiss / Müller-Brockmann grid tradition.

24
years directing & making
14
years in-house at AFRINIC
FR/EN
fully bilingual

Selected work

Real projects, filterable by category.

Tiles marked Open live open the real, working piece in a new tab: the AIS 2026 microsite, the Loop typeface and the Community Pulse newsletter. The 3D booth is embedded live below.

3D conference-material mockups

A full AFRINIC-37 exhibition build modelled and textured in the browser: welcome arch, conference stage, registration desk, the capsule booth and press wall. Drag to orbit; switch pieces with the tabs inside.

Open fullscreen ↗

Built with Three.js. If textures do not appear, you are viewing over file://: open on motionlounge.net or a local server for full UV maps.

The Loop typeface

A custom unicase alphabet in which every glyph is a single continuous 2px stroke. Every AFRINIC service wordmark is composed from this one library.

Every glyph sits at the shared cap-height token --lgh, the same rule that keeps all logotypes one height on a page. New wordmarks are composed from this library with the loop-logotype workflow, never redrawn freehand.

Composed into service logotypes: one alphabet, one height, one system

NMRP logotype
NMRP
V6 logotype
V6
Domain logotype
Domain
PDP logotype
PDP
RPD logotype
RPD
PP logotype
PP
Webinar logotype
Webinar
PPM logotype
PPM
AGMM logotype
AGMM
AFGWG logotype
AFGWG
Elections logotype
Elections
The Loop typeface in use on the AGMM 2026 main stage in Nairobi
The typeface in use: the agmm wordmark and the AFRINIC-37 Kenya identity on the main stage, AGMM 2026, Nairobi.

Disciplines

Five areas I direct and deliver, end to end.

01 Brand & identity
A live, token-based AFRINIC design system and a custom single-stroke SVG typeface that generates every service logotype and animated wordmark, plus a decade of event identities (AFRINIC-21 to 37). Systems, not one-offs.
02 Web & interactive
Led the afrinic.net redesign on a Müller-Brockmann grid; built AIS event microsites and an interactive 3D exhibition booth in the browser. I design and code my own front-ends (HTML5/CSS3/JS, WordPress).
03 Motion & film
Broadcast-style service films, event showreels, concert and promo video, and self-drawing animated wordmarks, directed and edited end to end.
04 Events & experiential
A full AFRINIC-37 exhibition build, welcome arch, conference stage, registration, the capsule booth and press wall, modelled and textured in 3D, on top of the event identity and collateral.
05 Broadcast & live
Ran a nationwide digital-signage network (Showbiz) and in-room broadcast content; today I live-stream and live-tweet conferences for ZA-NOG. Bilingual FR/EN, remote-ready.

Experience

2012 · Present
Creative Director & Multimedia LeadBrand system, custom typeface & service logotypes, afrinic.net redesign, campaigns, newsletters, event & 3D collateral, designed and coded to production. I also maintain AFRINIC’s social platforms: Flickr · X · YouTube.
AFRINIC
2023 · Present
Volunteer · live-stream, live-tweet & photographyVolunteer media coverage for the ZA Network Operators Group: live-streaming, live-tweeting and event photography. Flickr · X · YouTube
ZA-NOG
2009 · 2012
Multimedia DesignerInteractive in-room TV & lobby signage (live weather, events, activities); Heritage Awali & Le Telfair landing pages; event photography, video and showreels; an iOS web app for World Travel Market.
Veranda Resorts
2005 · 2009
Multimedia DesignerAdministered a nationwide digital-signage network from the Showbiz (La Sentinelle) headquarters in Baie du Tombeau; produced client advertising videos for the network.
La Sentinelle · Showbiz
2002 · 2005
Multimedia DesignerBuilt interactive kiosk experiences for Audi and other showrooms, presenting 3D visualisations of vehicles and machinery.
Blue Sign · FRCI

Toolkit

Brand & type

Identity systems · design tokens · custom typefaces · logotypes · iconography · illustration · colour & grid · Illustrator · Photoshop · InDesign · Figma

Web & interactive

HTML5 · CSS3 · JavaScript · responsive UI/UX · SVG animation · 3D in the browser (Three.js) · WordPress & Joomla · AI-assisted workflows

Motion, film & broadcast

After Effects · Premiere · video editing · motion graphics · showreels & promos · digital signage · live-streaming

Events & production

Event & exhibition design · 3D stand & stage mockups · presentation & training decks · photography · Mautic email · reports & publications

Curriculum vitae

My CV,
ready to download.

A detailed, print-ready PDF: 24 years of creative direction across brand, web, motion, events and broadcast.